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Coca cola Burn Bluetooth marketing and advertising with Alterwave

Oct. 2006 : Switch on Bluetooth and win many goodies and even packs of Burn Energy Drink at the Grispy-Apple's Disco in Paris! The event was organised by the agency Magic Garden.


Opel Bluetooth marketing and advertising with Alterwave

Oct. 2006 : Opel use the Alterwave Bluetooth proximity marketing system in a JCDecaux Innovate campaign, including video screens and sound systems. This multimedia mix outdoor advertising campaign launches the new Opel Corsa.


Luxgsm Bluetooth marketing with Alterwave

Sept. 2006 : The mobile operator LUXGSM launch a Bluetooth campaign on the network of JCDecaux in Luxembourg for the youz.lu brand.


Mobistar Bluetooth marketing and advertising with Alterwave

Sept. 2006 : A major mobile operator, Mobistar (Orange Group), launches a campaign on the network of JCDecaux with Alterwave Bluetooth technology. A ringtone of the lastest hit from Christina Aguilera is offered free for download within the range of 20 meters. Read the press release in english, french or dutch.


Aug. 2006 : The communication agency DDB, the company JCDecaux, specialized in urban furniture, and Alterwave, have set up the first mupy (standalone advertising panel) allowing the free download of a mobile phone ringtone, especially recorded for the fans of Porsche cars. Read the press release in french, dutch or english.


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