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Bluetooth messages

Bluetooth proximity marketing - Bluetooth messages

May 2009 : Bluetooth campaign for San Raffaele Hospital in airports.

Alterwave Bluetooth mobile marketing

San Raffaele Hospital, their marketing agency and Alterwave, have set up a Bluetooth campaign in 3 major italian airports : Rome Fumicino, Torino Caselle and Milano Linate.

The campaign lasts 2 months and aims at generating donations for financing medical research.

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Products > Distri-Full : Whatever I want, whenever I want its

Distri-Full offers similar functionalities to Distri-Lite, but managed in a more user-friendly manner by means of a Java application downloaded on to the phone in order to optimise the user’s experience.

This interface offers a high degree of fluidity in the interaction with the hotspot, as well as an encrypted link to allow financial transactions.

The user chooses the content by description, and then downloads it with a few clicks.

How Distri-Full works:

Bluetooth proximity marketing
  • Download and install the Bluetooth browser from the access point,
  • select the content via the advanced interface,
  • use the integrated search engine,
  • open the content from your message inbox, or from the browser.

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